More than just books.
OVERVIEW
Welcome to the world’s largest online secondhand bookstore. No longer listing books stored in a pickup truck on Amazon, ThriftBooks gets a retro refresh that adds character and brand recognition.
If this project looks familiar, that’s because it’s an update of a project I did in 2022 – a brand redesign for ThriftBooks that was a part of my senior project. This time, look forward to an earnest dive into a retro vibe for my favorite bookstore.
Even more retro.
THE CHALLENGE
Balancing legibility and the updated retro design required an especially careful treatment of hierarchy. Leaning away from the existing text-heavy design while continuing to communicate necessary information was also crucial in the redesign.
Read more. Spend less.
THE PROCESS
Updating ThriftBooks’ brand while maintaining its identity required maintaining its current teal color while supplementing with a retro orange. A suitable font update, a mix of an eye-catching script and a highly-legible sans serif, helps add character while ensuring ThriftBooks stays at the forefront of secondhand book sales.
Colors
#0B4748
#E2854C
#FFF8F2
#0B2524
#7FAEAA
Main Typeface
Thirsty Rough
ABCDEFGHIJKLMNOPQRSTUVWXYZ
ABCDEFGHIJKLMNOPQRSTUVWXYZ
Secondary Typeface
Brother 1816
ABCDEFGHIJKLMNOPQRSTUVWXYZ
ABCDEFGHIJKLMNOPQRSTUVWXYZ
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