Overview
A dramatic, enticing scent awaits. Inspired by Dusty Springfield’s “The Windmills of Your Mind,” this scent takes you through the dreamlike-qualities of the 1969 recording. Experience a chorus of floral and gourmand scents, accompanied by the sweet smell of berries.
Duration
6 weeks
Role
Motion, branding, and social designer
The Challenge
From a song to a perfume to a brand – translating an ambitious scent across mediums requires drawing careful comparisons. Following extensive research, a visual library was created to accompany encircle’s vibrant fragrance.
iridiscent and bold
bright and floral
subtle and gourmand
warm and creamy
The Process
Dark botanicals and striking compositions were chosen to embrace the bold nature of encircle. Like a late-night walk through a secret garden, encircle’s branding is glamorous and refreshing.
